NuGene International Inc (OTCBB:NUGN) Regains Some Of The Lost Value

[[tagnumber 0]][[tagnumber 1]]We have seen quite the performance from the stock of NuGene International Inc (OTCBB:NUGN) lately. The stock began to slowly climb the charts back in April and continued to do so throughout May, recording not a single session in the red.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]As volumes picked up in June, however, we saw the ticker crash horribly, obliterating nearly all the value that [[tagnumber 6]]NUGN[[tagnumber 7]] had gained over the course of the past months in a single session. Unfortunately, the real reason for the upward movement of the company’s stock was one of the biggest paid promotional campaigns that we have seen lately.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]The campaign was carried out through a paper mailer and allegedly cost $4.4 million. This is quite the investment for the promotion of an OTC listed company, but [[tagnumber 6]]NUGN[[tagnumber 7]] isn’t doing that bad itself. Here are just some of the numbers that the company had to show in their report for the first quarter of the year.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 17]] [[tagnumber 18]]cash: $619 thousand[[tagnumber 19]] [[tagnumber 18]]current assets: $1.3 million[[tagnumber 19]] [[tagnumber 18]]current liabilities: $305 thousand[[tagnumber 19]] [[tagnumber 18]]revenues: $481 thousand[[tagnumber 19]] [[tagnumber 18]]net loss: $240 thousand[[tagnumber 19]] [[tagnumber 28]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]And while those numbers are certainly quite decent, the market cap of the company seems a bit inflated at the moment, sitting at $122 million. But that’s what happens when one of the greatest supermodels of the 1980s and the 1990s is your Chief Designer and Brand Ambassador.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]Yes, we are talking about none other than Kathy Ireland. Yesterday the company even announced that their products will be featured on her show, Worldwide Business with kathy ireland®. This brought a breath of fresh air to [[tagnumber 6]]NUGN’s[[tagnumber 7]] stock and we saw the ticker climb 14.81% after finishing the first two sessions of the week in the red.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]Today’s session is going good as well and we may see [[tagnumber 6]]NUGN[[tagnumber 7]] regain all the value it lost in Monday and Tuesday by the end of the week. Still, doing your due diligence and weighing out the risks before putting any money on the line should never be something you skip. [[tagnumber 2]]

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