Alkaline Water Co, Inc. (OTCBB:WTER) Bought Up on News of Amazon.com Distribution
It seems someone is indeed thirsty on the stock markets, since buying for the Alkaline Water Co, Inc. (OTCBB:WTER) is becoming more robust in the past days. On Thursday, WTER grew more modestly, by nearly 8%, but buying dollar volumes exceeded $4.76 million. 
Thus, WTER is getting realistically closer to the dollar levels, and if it survives the potential for selling on Fridays or Mondays, it may mark another spike. Still, WTER is volatile and risky, and mostly dependent on PR hype and sentiment, and also using up the tails of a $3 million promotional campaign.
And finally, WTER is being distributed online, through Amazon.com, a glitch that was mentioned as a red flag for the company. So far, only one item is listed- a gallon jug priced at $21. Unfortunately, the Amazon search for alkaline water yields several results on small home-use filters that may yield similar results for less money.
The hype for WTER has amazing momentum, as the message is repeated over social networks, forums and other sources. This exposure is certainly beneficial for volumes. Other heavily promoted stocks have been shot to incredible prices, starting low and reaching even the $20 range.
WTER is planning to be distributed across the US by the first quarter of next year. And while technically Alkaline88 is being distributed to all places through Amazon.com, WTER still has to prove itself on shelves. A short check showed that in a few hours, one item was sold out of a total of five offered- and the next days should show how successful WTER will really be with online sales.
Trader TV remain the last promoter by email for WTER, and so far it has not taken a new pick. But we are always tracking its previous selection, Montalvo Spirits, Inc. (OTCBB:TQLA), a company with a solid distribution and much promise, which, however, was promoted to disproportionate heights.
TQLA did not quite manage a recovery, and became rather volatile, rising and sliding every other day. Now, the ticker is back to 35 cents, after it had headed to the 50-cent range, or at least gave some hopes for that. TQLA was boosted beyond its range by a combination of PR, emails and a paper mailer.
If you are still positive that WTER could repeat a success similar to Lot 78, Inc. (OTCMKTS:LOTE) and increase by several magnitudes, it is still best to avoid investing sums that could easily be wiped out, if sellers decide WTER has had enough of a run. Profit taking and short sales could hurt this stock, as they did a few days back.
