Alkaline Water Co., Inc. (OTCBB:WTER) Delivers More PR
We are still not certain what the Alkaline Water Co., Inc. (OTCBB:WTER) is better at: producing water or publicity. Now, the stock has reminded of itself with a new PR message outlining its further PR strategies. WTER has been quite dampened in the last few days, sliding slowly below 60 cents. The stock lost just below 2% on Wednesday, on selling volumes of $1.82 million. 
According to the press release, the company and its brands would be tied up to the activities of Ms. Brande Roderick, a TV celebrity and a newly appointed adviser on publicity. So far, Ms. Roderick has managed to create one video mentioning again and again the same health benefits of alkaline water, and special packaging in three-liter and gallon jugs. 
The same message has appeared on investors’ forums- and all this, day after day, while WTER drifted sideways, alternating buying and selling and marking limited daily movements.
What is even stranger is that the Alkaline 88 brand has disappeared from Amazon.com, despite the bright announcements that this site would offer additional exposure and revenues. But with just a few sales and reviews that looked suspiciously positive, WTER is treading water again. Now, the company has to prove its strength in its next quarterly results, and show if sales materialized from the distribution network as described in its press releases.
The last promotion for WTER came in on October 14th, again touting the fact that bottled water is a booming industry, and many small producers were lucky to be the target of a buyout. But Alkaline 88 has a major disadvantage, it is totally out of the portable bottle market, offering instead value packs.
The last promoter, The Stock Junction, moved on with a new selection, Unisource Corp. (OTCMKTS:USRC), which is on another upward series. The campaign is compensated by just $6,600, unlike the $25,000 per email distributed for WTER.
The ticker we are tracking parallel to WTER, Montalvo Spirits, Inc. (OTCBB:TQLA), is still disappointing, with thinner daily movements and volumes, again stuck on either side of the 30-cents range.
If you still believe WTER can make up for the weak days, it is still best to do your own research and realize how much upside the company has due to its true potential. WTER has plans for early 2014, and may revive around the dates of the next financial filing, but so far, promotions and PR are holding the lead for this ticker.
