Alkaline Water Co., Inc. (OTCBB:WTER) Grows Even Faster

The Alkaline Water Co., Inc. (OTCBB:WTER) is having another good streak, as it added nearly 20% on Wednesday to stand at 80 cents, on buying volumes above $2.73 million. WTER is still going strong, after it started off the week with press releases. And with a third day in a row of gains, WTER will be facing the end of the week with quite a bit of momentum.

WTER seems poised to unleash further noise and press releases. The paper mailer may be circulating, combined with social network mentions. So it is no wonder that trading volumes have been rising steadily in the past four days. But all along, investors’ opinions are envisioning the fall coming soon. Last time, WTER dropped down from $1.20. Now, as the promotion wanes and there is talk of short selling, the ticker may see a reversal.

With short selling for WTER, if it rains, it would pour, as the ticker has shown in the past weeks. WTER fell more than 50% from its peak in just a couple of days. So we may expect the cheery trend to continue, especially with enough press releases, and the crash could come at any moment.

So far, WTER is rather volatile and vulnerable, and a stock moved by disparate forces. If you are enjoying the recovery, or are contemplating to enter, it is best to realize that WTER has been capable of rather deep corrections.

When we look at similar stocks, the recovery without a special event or a PR is a torture. Montalvo Spirits, Inc. (OTCBB:TQLA) was just rising when it hit another day in the red. TQLA lost more than 9% to stand at 40 cents, though on significantly thinner trading volumes.

Another current high mover, GrillIT, Inc, (OTCMKTS:GRLT) is now trying to recover the $2 levels after the fallout of the promotion. GRLT had a nice trend in the past month, though on lower volumes.

With new PR person Brande Roderick, who knows where WTER can go when it comes to self-promotion. Tuesday’s video, mostly repeating the claims that alkaline water is a promising healthy product, had a noticeable effect on the stock. With more video appearances planned, WTER may remain active enough to invite new investors, as well as keep old ones on their toes.

While other companies such as Lot 78, Inc. (OTCMKTS:LOTE) grow much higher through promotions, at least for WTER the peak was not as high, at around a dollar, a price that could be easily revisited. But the relatively low price does not put a bottom on the fall that WTER could have, so it is best to estimate if you can absorb the inevitable losses.