Alkaline Water Co., Inc. (OTCBB:WTER) Heads Up Again on PR Video

The Alkaline Water Co., Inc. (OTCBB:WTER) is still running well enough, adding a further 10% on Tuesday to 67 cents. Buying volumes are even higher at $1.85 million. It seems for now, WTER survived its first crash, and skepticism of the company’s future is balanced off with expectations of its potential.

But don’t forget that the last two good days were boosted by a new promotional email, as well as a press release and a new video. Also, there is indication that the paper mailer is still reaching investors, which may for now keep volumes higher and stave off a deeper crash. And the messages of WTER, especially with the presence of the new PR expert Ms. Brande Roderick, are making the rounds in social networks. All of this buys WTER some time.

While Ms. Roderick may have many qualities, the latest news around WTER state that what comes in the future is more appearances and hype. It’s still unknown if WTER will manage tor raise enough awareness and become a cult brand, much like True Religion. But the constant reminders may lead to good days like the beginning of the week. And if we look back, it was indeed by small increments that WTER achieved its peak price near $1.20.

The next days will show if a TV webcast is all it takes to move WTER back to the dollar positions and above. The total budget for the promotional campaign is $3 million, enough for a few more emails.

And there is always the expectation that a buyout may materialize for WTER, comparable to the Vitamin Water acquisition by the Coca Cola Company. For WTER, this is only a hypothetical possibility, especially given that the ticker is only recently active, and the products only now hitting shelves. WTER is now touting the benefits of its large packaging, showing that designer waters are usually sold in small bottles, and there is no competition in the above 1.5 liter categories.

Another stock that took a beating is now continuing on its recovery- Montalvo Spirits, Inc. (OTCBB:TQLA). After two out of three days happened with robust buying, TQLA moved up to 44 cents, and its new bout of recovery already looks more vital than the previous attempt at rebouncing.

A similar picture was made by another noisy stock, GrillIT, Inc. (OTCMKTS:GRLT). The ticker was lifted to a peak at around $5, crashed later, and is now making a recovery, looking at the $2 levels. But the price at which GRLT became a bargain was significantly lower, hurting many of the trusting investors. GRLT also needs to show more of its distribution results before being called a solid penny-stock company with a promising business.

We will continue to look at WTER to see if it can hold onto high enough prices purely based on its ambitious PR activity. But even at 67 cents, it is best not to rely too much on a strong upward swing, and be ready to absorb significant corrections.