Alkaline Water Co., Inc. (OTCBB:WTER) Recovers Losses on More Distribution News
The Alkaline Water Co., Inc. (OTCBB:WTER) is not for the faint of heart. Still, buying returned after one of the more serious dips on Tuesday, and on Wednesday the ticker added more than 35% to stand at 39 cents on dollar volumes of above $650,000. 
It is possible that the latest enthusiasm follows a new press release, in which WTER states it hired a Phoenix, Arizona independent bottler to triple its production. Until now, WTER was serious about its commitment to increase production in 2014. However, the 10-Q contained warnings of a dearth of working capital, as well as uncertain earnings. 
All of this is contrasted with the bright PR of WTER, which in addition to a paper mailer and emails constantly touted the benefits of alkaline water. WTER made a foray into social networks with attempts to go viral on Facebook, and robust mentions on Twitter. But none of the efforts could rouse WTER above its 50-cent levels, which were also quickly lost in the past week, as investors finally lost patience with this promoted stock.
Investors’ forums see a lot of space for a rebounce, as the ticker has shown that sometimes it can recover the cuts. The overall trend remains downward, but locked in it are periods that for some investors, still bring benefits within the frame of a few days or a whole trading week. As usual, some of the opinions on the forums repeat the WTER promotional and PR message, while others are highly skeptical.
WTER paints a similar picture to a more recent mover, First Titan Corp. (OTCBB:FTTN), an oil and gas one-day wonder that now struggles around the $1 levels. FTTN was preparing for a big climb, easily above $2.50, when the inevitable reversal happened and the ticker shed half its value.
Endeavor IP, Inc. (OTCBB:ENIP) has found support and is making another trend after the freefall from last week, but still fails to recover the peak promotional levels.
For WTER, while the catastrophe has not sank the shares to nothing, there is still enough downside pressure. If you still like this ticker, keep in mind that it is often hurt by days going by without a press release. This is the only support for WTER since the last promotional email in mid-October.
In case you are holding out WTER for the longer term, the company has big promises for 2014, and will now have to deliver, despite the going concerns about working capital. Another emailed promotion could easily activate the stock, but also trigger deeper cuts in price.
With the end two days of the week already looming, WTER will have to pass another test ahead of the short Thanksgiving week, and will have to show if it can keep the current range instead of sinking further.
