Alkaline Water Co., Inc. (OTCBB:WTER) Recovers to 50 Cents with Hot Stock Ace Publisher Email

When a stock falls like a rock, pumpers are still inventive. For the Alkaline Water Co., Inc. (OTCBB:WTER), the two days of selling led to an email on September 17th, predicting a large rebounce. So far, WTER managed not to slide down to the 30-cents range, and stood firmly at 50 cents, adding more than 8.5% on buying volumes above $1.15 million. The volumes are much lower than the height of the promotion, but are still stemming the fall.

Hot Stock Ace Publisher received $40,000 for the latest mention, out of the total $3 million promotional budget. We know for sure a lot of that budget went into a finely crafted paper mailer document, but there is enough left for supporting emails.

The email is nothing new, full of name-dropping and the idea that WTER will somehow get a huge chunk of the 73 billion soft drinks market in the USA. The promotional text even mentions celebrity investor Jim Rogers, famous for jumping on the commodity upward wave a few years back. But the success of Rogers has little to do with the potential achievement of WTER and its single brand of designer water.

WTER relies on large packaging, offering two larger containers. But so far, we only have pictures, and hardly even an online distribution for the brand Alkaline 84.

The next few days will show if indeed WTER manages to bounce back somewhat. But without the boost from emails, the recovery would be small. The paying party, Investech Equity, has been operation the $3 million budget since the beginning of August, and will be keeping a part of the sum as profit, once it finishes paying out parts of the sum to promoters.

Let’s look again at other tickers that we track in parallel to WTER, for the similarities in their stories of sudden investor interest, and a fallout at the end of the promotion. Montalvo Spirits, Inc. (OTCBB:TQLA) made a classic dead cat bounce, unable to break out of the 30-cents range.

Lot 78, Inc. (OTCMKTS:LOTE) was another penny stock that got mentioned a few times too many in a widespread paper and email promotion. In September, the stock tried a recovery, only to sink down soon afterwards to about 12 cents.

Like WTER, many penny stocks avoid an outright sinking into obscurity. Usually, there is hope enough left for a minor comeback. But it is best not to invest unaffordable sums relying on such a comeback. In the case of WTER, while the stock may remain active with press releases, the low-hanging fruit has been picked.