Alkaline Water Co., Inc. (OTCBB:WTER) Sold Off Faster

The whole campaign for the Alkaline Water Co., Inc. (OTCBB:WTER) has moved into social media and forums, as it seems the money for promotions ran out. But not even a spamming Facebook link could stem the sales, which are even higher than Monday’s. WTER slid down nearly 13%, on selling volumes of $2.37 million.

Now, WTER has shown up on Facebook- though it does not have its own profile. But a link is spreading which calls for sharing, thus potentially increasing the exposure of WTER with a PR text. The new trading day will show if this kind of spamming does anything for the flagging stock price. And the three five-star reviews on Amazon.com, coming from athletic young users, are a drop in the bucket when it comes to the downside potential of this stock.

What is even more suspicious is that all three reviewers have only one product in their lists- the Alkaline88 gallon jug. And the language in the reviews is resembling the PR messages of the company.

WTER still keeps a respectable price, and the next event that could lead to a rising trend could be the announcement of quarterly results. Also, the company has announced that its production will start in 2014, and we may expect more activity around the turning of the year.

WTER also meets competition from the producers of household filtering systems, which also provide “alkaline water” with good qualities. While WTER is aiming for a good internet presence, search results often bring up competing brands and technologies.

The alcohol seller Montalvo Spirits, Inc. (OTCBB:TQLA) still shows inability to break through to the prices from the peak of the promotions. TQLA sank again toward 30 cents, as its promotional efforts lessened. TQLA has a robust distribution, including online, although its products cannot be found on the leading online shopping website.

Vapor, Corp. (OTCMKTS:VPCO) is another company with a promising business model that is sinking on a streak of selling. The ticker drifter around $1 for a while, but now is moving toward 80 cents, as the two-month sideways movement tested the patience of investors.

If you still believe WTER can make a surprising recovery, be aware that reversals are also usual for this ticker, along with the pressure of short-selling. Be aware of the company’s red flags and avoid investing unless you can afford the losses.