Alkaline Water Co., Inc. (OTCBB:WTER) Wrestles with the 60-Cent Levels

The Alkaline Water Co., Inc. (OTCBB:WTER) is again among the most actively traded, though this time sold off, again slipping down a few percents. WTER is now at 57 cents, on dollar volumes above $2 million. The selling came in quickly, despite the fact that WTER received a boost in the form of another promotional email dated October 14th.

The email is the same as usual- the electronic version of the WTER paper mailer, sent out again in the hope of buying a bit more time. At the same time, investors’ forums are overrun with the promises of WTER, repeated each day, again and again. We still have not seen the contribution of Ms. Brande Roderick, who appeared once in a video devoted to WTER and so far has done little as the company’s new PR person.

The latest email we intercepted came from The Stock Junction, still receiving a chunk of the $3 million set aside for WTER, though the exact payment for this email is unknown. The Stock Junction mentioned WTER as far back as August, in the meantime taking part in several other of the most actively hyped shares.

Arch Therepeutics, Inc. (OTCBB:ARTH) was one of those tickers that received a treatment similar to WTER: a mix of a carefully crafted report paper, press releases and emails. ARTH expectedly shot up on all the attention, but slid from a peak of $1.30 to the current levels of about 30 cents.

And just see what happened in September to PanGenex Corp. (OTCMKTS:PGCX), as the graph resembles that of WTER, to a degree.

On Amazon.com, the company has withdrawn one of its products, the gallon-jug of alkaline water, and only sells the three-liter bottles, in a pack. So far, the product is only a placeholder, with just one positive review and very limited sales among much better established brands. While WTER offers a competitive price, its presence is still quite limited.

Now, WTER closes in on another end-of-week threat, as the ticker usually sank on further selling. In previous weeks, the stock made noticeable runs, up to 20%, which could benefit the investors with the rightly chosen time frame. Yet for others, WTER has made large cuts, above 30% in the couple of days of fallout following the peak of the promotion.

If you still believe WTER could have a reasonable run, by all means try it out, but be ready to ride out unpleasant periods, such as long sideways drifts or steep corrections.