Amazon.com, Inc. (NASDAQ:AMZN) Bounces Back

tags: AMZN,GOOGL,CHD,CLX,KMB,PG

A lot of analysts were confident that Amazon.com, Inc. (NASDAQ:AMZN) would lose no time bouncing back after the Brexit crash – and it seems that they were right.

When the news of the results of the British referendum to leave the EU hit the web, the market was thrown into chaos. Almost every major stock took a serious beating – but it seems like AMZN was among the companies best equipped to deal with the situation.

It’s not difficult to see why this stock is one of Jim Cramer’s favorites. AMZN seems to be more stable than most and just keeps putting out good news.

Just today, the company announced that its Amazon Elastic File System, a new online AWS Cloud based storage service is now available to all AMZN customers. That’s certainly good news, as it expands AMZN‘s commercial reach even further, even if it does bring it head to head with industry giants such as Alphabet Inc. (NASDAQ:GOOGL).

And speaking of broader market footprint – it looks like the AMZN‘s “Dash Buttons” feature is gaining momentum – as it turns out, the frequency of Dash orders has risen by about 70% in the past three months. The company launched the thumbnail-sized Dash Button feature back around the beginning of Q2 2015, with a separate button for each product from the 29 starting brands. Fast forward to 18 months later and there are now 150 buttons, across a myriad of retail categories, with products as varied as Maxwell House coffee, Tide detergent, Gatorade and Gerber baby food. Interestingly enough, it turns out that the Dash Button is also “a huge success for Trojan Brand Condoms”, which may seem odd and humorous at first glance – but then again – why not?

Many brands have already made notable appearances on the Dash Button – including Proctor & Gamble (NYSE:PG), Kimberly-Clark (NYSE:KMB) and Clorox (NYSE:CLX). Why not Church & Dwight Co., Inc. (NYSE:CHD) as well?

All in all, it is not difficult to see why a lot of people, including popular analysts and well respected investors, are bullish on AMZN.