American Green, Inc. (OTCMKTS:ERBB) and the Zazzz Mach 2
Last Thursday American Green, Inc. (OTCMKTS:ERBB) teased its new iteration of the now-legendary Zazzz machine. The vending unit that has been just around the corner for five months now is once again making investors giddy with excitement. What is known about the Zazzz so far, though?
The Mach 2 new version of the machine includes a 40-plus inch touch screen and it’s very likely that the camera, which was nowhere to be found in the previous version, is now on the unit. The company is advertising the arrival of the first unit to its offices with the loud and proud “Welcome to the future”. It’s a strange future when the touch screen interface used on the Mach 2 has been around for a few years, as seen in a video published by Variety Food Services back in November 2012.
Another video shows an Express Vending machine that actually uses the exact same product spiral interface seen in the photo ERBB published, down to the social media ticker box and Lay’s bag of chips. The Express Vending video was put up in January 2014. Why the company opted to upgrade to this new version after months of anticipation and delays if the technology was available at a much earlier point in time? The answer is known only to ERBB‘s management.
The sequence of events could lead some to believe that the patents secured from Mr. Tomassi led to the design change, but the big touch screen system has little to do with the Tomassi patents, as those are related to the security and verification logic circuits of the machine.
So, at this point in time, what ERBB has shown of the new Zazzz Mach 2 is a vending unit with a refurbished touch screen, still carrying the software and product catalog of some cold food vendor. Granted, the company informed shareholders that work had begun on the software to suit the company’s needs. At this point in time, it’s mostly safe to assume that ERBB is going to miss the third promised date for the state-wide launch of the Zazzz. In an early September PR the company stated it will deploy the new version of the machine in a number of states “in October”.
The next ERBB quarterly report is now just a couple of weeks away. This will show whether ERBB has any intention to put a stop to the toxic debt it keeps issuing every quarter. In the last quarter of the company’s fiscal 2013 alone, ERBB issued convertible notes worth over $1 million that can convert into common shares at a 50% discount from the lowest closing bid price 12 months prior to conversion. In December 2013 ERBB was trading for $0.001 on the open market.
