Bison Petroleum Corp. (OTCMKTS:BISN) Pump Destroyed

Yesterday the pump job targeting Bison Petroleum Corp. (OTCMKTS:BISN) triggered another significant nose dive, with the ticker tanking right from the opening bell, to close the session nearly a quarter down. Looking at the last two sessions, it may very well be game over for the pump.

BISN cropped up on the radar of traders after it suddenly sprang into heavy-volume trading after months of next to zero activity. The trigger for the sudden movement were pumps, seemingly first distributed by Townhall Spotlight, with other promoters joining in.

The pump email that cropped up in our database disclosed a total promotional budget of $500 thousand spent to promote BISN, possibly through a printed paper mailer as well, as the disclaimer stated the money was spent to “print and distribute” the ad. The usual ludicrous suggestions of multi-million acquisition offers by oil sector giants were used in the touts, despite the minimal assets and no history of revenue generation of BISN.

As we warned from the moment we found out there were paid pumps tagtering BISN, the price tanked hard over the last two sessions and completely wiped out any gains made over the course of pumping. Almost everyone who bought in on the promo emails and the promises of a bright future is now looking at losses ranging from 5% to 40%. Still priced at a little over a dollar, BISN has a lot to lose, even though the pump has pushed the price below pre-promo levels.

Perhaps the most valuable lesson to take away from this pump is that these days it’s becoming increasingly harder even for big-budget promos to run for an extended period of time. Even pump players who know what they’re doing and are trying to squeeze the pump for what it’s worth are facing the very real risk of being buried under a sudden collapse as the promos are having an increasingly shorter lifespan regardless of the sums of money dished out.

Another ongoing expensive pump job targets Pan Global Corp. (OTCMKTS:PGLO). The ticker is still climbing, propelled by a hefty budget of over $1 million spent on promoting it through stock pumps. With the price having more than doubled over the last two weeks of trading, traders who bought in on the hype have a lot to lose.