David Cohen In Charge of a Full-Blown Promotion for LiveWire Ergogenics (PINK:LVVV)

Have you ever wanted to have a small and highly-efficient means to regain your energy whenever you feel like doing so? If yes, you might be thrilled to learn that LiveWire Ergogenics (PINK:LVVV) pretends to be offering just that. Before you get your hopes up too much, however, it would be wise to kncite that this might sound too good to be true.

Why this pessimism? Let’s suppose that LVVV‘s energy-boosting chewing-gum really does wonders with your physical and mental state whenever you take it. If that were the case, would the company’s finances look so thin as they do now? What is more, would select stakeholders feel forced to resort to paid pumping moves to ramp up the market value of LVVV stock so that they could get rid of their shares at when the promotional tide is in? We were sorry to find out that the answer to both questions is a resounding “no”.

To begin with, it does not really take much effort to check out that LVVV has suffered from severe working capital deficiency ever since it went public through a reverse merger in the summer of 2011. Moreover, the minuscule revenues generated for the last few quarters on record could only cover a small fraction of the corresponding expenses. In this respect, what we see here is either a business model that is not commercially viable, or a managing team whose salaries might be a little bit over-the-top.

Even if we assume that LVVV‘s financial difficulties were only a momentary phenomenon, the fact that the stock has now fallen under promotional fire for the umpteenth time still raises concerns about the company’s business aspirations. Indeed, the stock is touted today by a number of promoters, including OTC Tip Reporter, Stock Digest Report, SmallCapInvestorDaily, Penny Stock Scholar and David Cohen to name but a few. The campaign is powered by third party RDI LLC which has provided a total of $10,000 for the pump.

Considering the dismal market performance made by other penny stocks promoted by one or more of the aforementioned promoters in the past, we could hardly expect that LVVV‘s fate would be any different. Even if the stock were to go up, it would only last for a short while until the parties involved short their shares. Once they have done that, the market will be fully saturated, leaving little room for further positive fluctuations in the price of LVVV shares.