David Cohen Raises Awareness About Premier Holding Corp. (PINK:PRHL) at a Discount

Global Security Agency, Inc. (PINK:GSAG) got a promo injection by the Research Driven Investor, LLC group at the very last pre-Christmas moment. Just as everyone thought it would be the groups’ last pick for 2012, RDI has now set its numerous affiliates in motion once again. And the “winner” is …. Premier Holding Corp. (PINK:PRHL). Unlike other pump jobs, however, the promotion on PHRL amounts to $30 thousand, which is kind of cheaper as compared to other campaigns administered by RDI & Co.

Designated as RDI’s “breakout alert for Friday”, PRHL is expected to artificially ramp up its market value today so as to give the guys involved in the promo the chance to line their own pockets rather than yours. In this respect, we strongly advise you not to fail to heed the warning. Here are a couple of points in support of this thesis.

To begin with, let us go back to Jul. 10, 2012. This is when the previous pump game on PRHL commenced. For the record, PRHL closed the Jul. 9 session at $1.00 per share, so that was the stock’s starting position. As a result of the promo, PRHL lost 14% on the next day alone. What is more, the stock continued to lose momentum, which is why it had already gone down 78% by Jul. 24. To top it all, PRHL‘s market cap has since depreciated by a whopping 87%. As a consequence, PRHL shares are currently traded at $0.13 per share, which is nowhere near dollarland, is it not?

Second, PHRL is hardly in a healthy state from a fundamental point of view, either. Even though Randall Letcavage, the company’s recently elected CEO, has just published a comprehensive shareholder letter full of pious hopes and promises for a rosy future, he had better let actions to the talking if he is to win investors’ trust in the foreseeable future. Indeed, he claims to be thoroughly reorganizing the company’s businesses in order to generate revenue as early as possible. Yet, what he has inherited from the previous CEO, Kevin B. Donovan, is an entity that had been losing an average of $1.3 million per quarter (for the last four quarterly periods on record). In this connection, Letcavage’s aim to bring in fresh capital to get the ball rolling might be easier said than done.

Last but not least, let us not let the promoter’s historical performance fall by the wayside. As it is, David Cohen could easily be held responsible for a great many pumps which ended up miserably in the end. Here are a couple of failed campaigns:

• Global Resource Energy, Inc. (PINK:GBEN) – pumped on Dec. 6, GBEN shares gained a little over 11% on the first promo day, only to write off a staggering 70% of its market value in just under 3 weeks of trade.
• Nilam Resources, Inc. (PINK:NILA) – promoted on Nov. 27, NILA registered a first-day loss of 20% and has since depreciated by 72%.