Electronic Cigarettes Intl Group Ltd (OTCMKTS:ECIG)’s Slide Continues

Electronic Cigarettes Intl Group Ltd (OTCMKTS:ECIG) lost another 3.23% of its market value in yesterday’s trading session on an even lower dollar volume than it achieved on Monday.

Just 549 thousand ECIG shares changed hands in yesterday’s session – a notably low amount, and if the charts are any indication – it might get even lower in the upcoming sessions, as investors are once more losing interest in the stock.

Such a turn of events has been observed on multiple occasions before, so it can hardly be called surprising. Rapid dollar volume drops are to be expected by companies out of favor once there is no more hype or the dumping stops. ECIG certainly seems to fit in the first category, and also looks like it fulfills the other criteria as well.

However, this does not necessarily mean that long term investors and opportunistic traders should disregard ECIG completely. This sort of thing has happened on multiple occasions before, and experience teaches that just one well placed and timed press release or report on a positive development could make the ticker skyrocket once more – even if it is just for a dead cat bounce.

In any case, investors that contemplate committing to ECIG stock should thoroughly familiarize themselves with the company’s filings, so that they know what to expect in the future. As we’ve said before, ECIG has a bunch of red flags that could turn into nasty pitfalls if one is caught off-guard.