Eyes on The Go Inc (OTCMKTS:AXCG) Gets Demolished

More than 400 million Eyes on The Go Inc (OTCMKTS:AXCG) shares changed hands during yesterday’s session which resulted in a dollar volume of around $843 thousand. Unfortunately, while the trade value was impressive, the stock performance wasn’t. AXCG wiped out 51% of its value and finished the day at $0.0015 per share.

Lots of people got caught off-guard by the devastating crash and most of them are wondering what went wrong. Before we get to the culprit, however, let’s see what drew investors in in the first place.

Back in 2013, AXCG was sitting quietly in the triple-zero levels. Trading was sporadic and although every now and then, the ticker would make a jump or two, nobody was paying attention. Then, at the beginning of 2014, the management team decided that it’s time to get investors interested again. A few positive press releases hit the wire and they suggested that the company’s future is bright. Apparently, the traffic on their website had increased and they were expecting some significant revenues to follow.

The increased PR action had its effect on investors. Volumes picked up a little bit and the ticker showed some signs of life. The run wasn’t explosive and it wasn’t particularly consistent, but it was clear that there were plenty of eyes on the stock.

On April 14, AXCG published the 2013 10-K and although it showed some promising signs (there was a 1,600% jump in revenues year over year), it failed to result in a significant climb. People were clearly waiting for the Q1 report and that was to be expected since the aforementioned optimistic press releases hit the wire during the first quarter.

The deadline for the publishing of the 10-Q was coming nearer and the excitement was growing stronger. As a result, AXCG jumped from $0.0017 all the way to $0.0031 in a matter of one week. The long awaited 10-Q came out a couple of hours before yesterday’s opening bell, but instead of pushing the AXCG further up, it resulted in a crash. So, what caused the intense selling?

The figures in the balance sheet might have something to do with it. The company is extremely strapped for cash and there’s a huge amount of debt. The revenues are indeed growing, but so are the expenses and profitability seems to be nothing but a distant dream. It’s quite clear that the company is in a bit of a financial mess and yet, that’s not the biggest problem. We also doubt that the figures alone were enough to cause the selloff.

In fact, we reckon that the investors who took the time to have a closer look at the 2013 10-K had a chance of walking away completely unscathed. If you open the report and scroll down to the Stockholders’ Deficiency section, you’ll see that last year, AXCG converted around $150 thousand worth of notes into 705 million shares of common stock. On the one hand, that’s quite a severe dilution, but on the other, it gives the former note holders a chance to sell their discounted shares and make a profit. The debt conversion has continued during 2014. The same section of the Q1 statement shows that during the first three months of the year, $62 thousand worth of notes was turned into 325 million common shares.

Unfortunately, a couple of things suggest that the stock issuance is far from over. Back in December, AXCG increased the number of authorized shares to 6 billion and yesterday’s 10-Q tells us that at the end of March, there was around $338 thousand worth of convertible debt still outstanding.

It’s quite clear that AXCG isn’t really resilient enough to sustain the pressure from the devastating dilution. If the company manages to turn profitable and if they start repaying their debt with cash, the ticker might just be able to solidify its position somewhat. Until that happens, an investment should be preceded by a careful consideration of all the risks involved. And there are quite a lot of them.