Inergetics, Inc (OTCMKTS:NRTI) Reaches Record Sales on Fresh Emails
This time, the paid promotion managed to sell the ticker- Inergetics, Inc (OTCMKTS:NRTI) rose on record buying volumes, adding 17% on Monday to $0.1651. The main reason behind the rise and activity is an ongoing promotion this month, starting with a campaign costing $100,000. In addition, NRTI is hyping its achievements in the area of nutritional supplements.
The latest email came in on Monday, from The Stock Scout, hyping the ticker based on its strong performance in some of the past days. It is just one of the many emails stretching a two-month campaign. NRTI is still quite far from the levels of previous spikes that reached 50 cents, so we may expect the stock to continue upward, especially if the promotion continues.
Fundamentally, NRTI has chosen a potentially lucrative industry, recently teaming up with the Martha Stewart name for its latest series of supplements. But still, it holds a highly leveraged balance sheet and some red flags that put a question on the sustainability of the stock:
- $93,271 cash
- $6.6 million total current liabilities
- $6,775 revenues
- $1.5 million net loss
The above paints a picture of an ambitious company that is yet to break through in the supplements industry. NRTI promises to do this by releasing Martha Stewart Naturals, a series of six products. The release date is in the fall, and in the meanwhile the stock may be raised disproportionately on investor sentiment and preliminary press releases, plus paid promotions. While NRTI paints itself as a leader with many high-profile supplement brands, the very low revenues seem incongruous.
The latest record buying seems to be a spillover after the pump messages and press releases caused several good days beforehand. The messages came in from a slew of sub-contracted pumpers, Penny Stock Circle, Stock Market Quote, Penny Stock Players and others. The promotion has been extremely active since May 6th.
The Stock Scout is notable for its loud past promotions. It held another fashionable and hot company, Lot 78, Inc. (OTCMKTS:LOTE), a ticker still going strong despite the threats for a sharp correction. LOTE also relied on celebrity names to push its stock, and rose disproportionately to an extraordinary price above $9. At 16 cents, NRTI could take either direction, but it is best to keep in mind that pumped tickers often offer surprising corrections.