Is Apple Inc. (NASDAQ:AAPL) App Store Hit Clash of Clans Making More Than Projected?
There are several big mobile analytics services tracking variable metrics from the Apple Inc. (NASDAQ:AAPL) app store. The majority of those provide revenue estimates and projected active user figures as well. Recent news, however, puts a different spin on the numbers.
A Syrian hacker reportedly attacked the Facebook account of mobile hit developer Supercell, gaining access to the tools the company uses to gauge player engagement and track revenues internally. There were pictures posted on the website of Re/code, showing that on February 7 the company logged $5.15 million in daily revenue, presumably across all of its products.
Another screenshot from Supercell’s internal tools shows total stats across Android and iOS for an unknown title that had 11.6 million daily active users and generated $1.49 million in revenues. Even though the panel on the left has Boom Beach highlighted, that game is still undergoing trials and will be officially launched in March, so it’s unlikely the numbers are related to Boom Beach.
Reuters reported that Supercell logged $892 million in revenues for 2013. This is stunning growth from the company’s $101 million in 2012. The new revenue figure would peg the developer’s daily revenue at over $2 million. It seems on a good day the company manages to churn a very tasty $5 million in revenues, if the published screenshots can be considered a reliable source.
This sort of money is no pocket change, even for huge companies like Apple. AAPL pockets a flat rate of 30% from all money generated through its app store. With a single product from the store able to generate over $1 million in daily revenues for AAPL, the mobile gaming industry proves that it’s a force to be reckoned with.
Supercell’s Clash of Clans is back at the top of the iOS top grossing charts according to Distimo’s stats. With Softbank holding controlling interest in both Supercell and GungHo (developers of the first mobile game to clock over $1 billion in annual revenues), the Japanese corporation seems to have become the biggest money-making force in the sector of gaming apps.