Latteno Food Corp. (OTCMKTS:LATF) Bounces Off from Valley
The promotion of pink sheet Latteno Food Corp. (OTCMKTS:LATF) is turning into a dizzying rollercoaster ride. After a giant gut-twisting drop, the ticker is trying to climb again, adding more than 72% on Thursday to $0.019. The latest promotion for this ticker was at the end of March, leading LATF up from the sub-penny positions. After the ticker almost fell below a penny, several well-placed press releases revived the interest. 
We are yet to see if the days of upward movement are a trend or a dead cat bounce, a false climb that has happened recently for this pink sheet. But this time, LATF is ready with news for an upcoming acquisition of a sea food company to expand its portfolio. With somehow modest financial power, it is difficult to see how an acquisition could be completed without sock dilution or the issuance of debt. 
Consider the reserves of LATF so far:
- $1,000 cash
- $116,000 total current liabilities
- $267,000 revenues
- $47,000 annual net loss
But fresh seafood is not the only way LATF tries to gain fame and exposure. The very diverse food industry ticker is also interested in medical marijuana- and introducing it into edible products. Both business models are expected to be extremely profitable in the next two years, but in the meanwhile a stock costing a penny could cause a lot of disruptions.
The company has already branded its website with medical marijuana, seemingly trying to ride the trend of one of the most active industries. But the real reason for the rise are 18 emails targeted at investors, for a total budget of $35,000.
The latest email came in from Stock Bomb.com, which received $15,000 for the promotion. Looking at the past record of this pumper, one should be even more cautious about LATF. The previous selection, Transfer Technology International, Corp. (OTCMKTS:TTIN) is nothing but dismal. The ticker lost more than 80% of its value after the last promotional email and switched to a new identity, EnviroServ, Inc. (OTCMKTS:EVSV).
While TTIN may be underpriced, and easily revisit 3 or 4 cents, this is mostly based on investor sentiment and the positions are extremely vulnerable, so it is best to estimate the acceptable losses before taking up the volatile LATF.
