Latteno Food, Corp. (OTCMKTS:LATF) Unleashes PR, Price Still Depressed

At this point, Latteno Food, Corp. (OTCMKTS:LATF) could do anything: crash and wipe out gains, as well as stage a day of robust double-digit growth. With the new week, the overhyped marijuana company is revving its engines with a new batch of press releases. Still, Monday came with a net loss of about 10% to $0.0038, on dollar volumes above $491,000.

LATF now sent out a package of PR updates, as it tries to boost its position with promises of natural pleasure- enhancing pills. Also, the company claims it acquired another Los Angeles marijuana company, and thus gained access to a pre-ICO medical marijuana license. This means that the dispensary in question has operations since before 2007, when the Los Angeles City Council took measures to decrease the number of medical cannabis sellers.

Unfortunately, investors’ forums show doubts that there is actually such a license in existence.

LATF also points out once again its Los Angeles advisory office, which is more of a publicity tool, as the company is yet to show that the medical cannabis business will contribute to the bottom line. In the last weeks, LATF announced numerous acquisitions of already running businesses. But still its main idea of producing and selling its own series of cannabis edibles has not materialized, and so far the only sales may come from those older companies that were united under the OTC ticker.

Now, the MMJ sector is expecting more news from the banking industry, which should update its rules to serve the legal cannabis companies more efficiently. Investors’ forums hold this as a chance for a reset and a new general rise in stocks. So far, cannabis companies had problems with transactions, and bank operations were blocked and subject to extra scrutiny, as marijuana is still listed as a restricted substance. Thus, the accounts and transactions of cannabis companies were serviced with rules similar to anti-money laundering measures.

But despite the expectations, LATF is in a risky situation, as it disappoints with the long slide in the stock price. Also, the forums harbor long-term doubts that LATF is not really a serious company, but a publicity mill that only makes use of the marijuana hype. The biggest disaster for LATF was the expulsion from the Marijuana index, which immediately lowered trading volumes.

Still, LATF has been around since the fall of 2013 and looks like a go-to name for a cheap entry into the marijuana business. And other tickers at this price range have been much more volatile, wiping out more value in a shorter time. At least LATF has shown good days of recovery.

USA Real Estate Holding, Co. (OTCMKTS:USTC) is the true exemplary tale, sliding from pennies to triple-zero positions in a couple of trading weeks. USTC suffered from over-promotion, and now hovers around $0.0009.

Triton Distribution Systems, Inc. (OTCMKTS:TTDZ) held on for a while, but it also threatens to revert to the double-zero positions. Currently, TTDZ is at $0.0132.

While LATF holds some attraction, it is best to be aware that there are too many red flags, so avoid this ticker unless you can afford to see it go back to triple-zero.