Lot 78, Inc. (OTCMKTS:LOTE) Keeps Up with New Email Outreach

When it comes to fashion, perhaps the most important thing is blatant self-promotion. But the fashion company Lot 78, Inc. (OTCMKTS:LOTE) is just as interested in making its stock fashionable as its garments. Both are hot and a bit overpriced, whether they are $100 T-shirts or shares that jumped from a mere 50 cents to $9 in less than two months.

And LOTE seems unstoppable, with a series of press releases and now a new pump email, the first since March 14th. The mail is from Wall Street Buzz, with unknown compensation, probably zero, as the pumper may try to boost its record. Wall Street Buzz admits that LOTE is just a step away from an inevitable crash, but tries to sell last-minute hope. Experts await a fall of more than 75% when the promoters go silent long enough.

In the past week or so, LOTE has no new cheerful announcements of distribution in famous stores, real life or online. And we can’t say how many households the paper mailer reached and how long its effect would linger. The paper mailer in April had a budget of $2.5 million, a sum much higher than the reimbursements for the lesser email promotions.

LOTE manages to produce steady 10% climbs, which at its current high price is nothing less than spectacular, while it lasts. The stock easily jumps over all barriers. Initially, Lot 78 suggested it may repeat the success of fashion brand True Religion, which became famous through celebrities, and later went on to trade above $20. But so far, Lot 78 has not managed to get enough worldwide attention, no matter how charismatic its CEO, Ollie Amhurst.

In any case, it is up to individual investors to decide if they can manage to get away from LOTE just in time, to benefit from any remaining momentum, but also avoid the sharpest correction. Also keep in mind that Wall Street Buzz shows a record of short-term selections, selecting tickers with very short-term potential to make a big move before they fizzle out.