Lot78, Inc. (OTC:LOTE) Growth Slows Down, May Cause Jitters

In the world of fashion, anything written down may turn into a self-fulfilling prophecy. You will need to be careful about Lot78, Inc. (OTC:LOTE), a fashion company traded on the American OTC markets, and one that has been rising relentlessly in the past weeks. The noise and promotional hype around this brand went so far as to increase worries that LOTE will fall from its too high $1.70- $1.80 levels.

The bulk of the LOTE campaign consists of big name dropping, including the potential that celebrities would like the Lot78 clothes line and thus make fans buy the overpriced fashion like hot cakes. Indeed, the Lot 78 clothesline is within the celebrity price range, with very basic items commanding a $100 price, and other models reaching $650. The London-based company claims to distribute its clothes worldwide, but all it did was post offers on several high-end clothing online shops. While this is a necessity in 2013, in no way does it guarantee sales.

And what about the vehicle company that recently changed its ticker to LOTE? Previously Bold Energy, Inc., it held very little real assets:

• Zero revenues

• $38,000 net loss

• Zero cash, $1,000 “goodwill” assets

• $84,000 total liabilities

Currently, LOTE is capped around $100 million, a price only propped up by great promise as the clothing company went public. Lot78 existed since 2008, and while it is true that it may have been featured in Vogue and other industry publications, it is quite far from long-lasting brand popularity.

The last promotional email for LOTE was on March 14th, and since then the company continued on its upward trend with only minor jolts. The press releases every few days add to investors’ interest, so far doing well to keep the relatively high price. Hopefully, the brand earns enough to buy itself out of its current office, an address that hosts nine other penny stock companies.

The hot and fashionable ticker featured in the emails of 007 Stock Chat, as well as a Breakaway Stocks special report. For a few days now, 007 Stock Chat has abandoned LOTE and moved on to renew the hype for embattled Terra Tech Corp. (OTC:TRTC), taking a relatively low $16,000 compensation. The hype and promises of LOTE may continue for a few days more, but you need to be sure if you can afford a sudden loss before betting that Lot78 will be the next cool thing on fashion pages and on the stock market.