Medical Marijuana, Inc. (PINK:MJNA) Optimistic Ahead of Reports, Price Idles

Last Thursday Medical Marijuana, Inc. (PINK:MJNA) released a large, optimistic press announcement, summarizing the important developments of the first quarter of 2012. However, the market’s reaction to the news was lukewarm and the stock even notched down over the next three sessions.

A major part of the news concerned MJNA planning their first print, TV and Internet ad campaign in Q2 of this year. Additionally, this month should reportedly see more new product launches than MJNA has managed since inception – a rather bold statement, even if it’s still in the future tense.

If one picks through the expected optimistic and buoyant news and the more general statements, several important bits of information stand out. MJNA‘s European subsidiary, Canipa Holdings, reportedly set up a distribution network and finalized marketing and sales terms for 20 products. MJNA also reported squatting a large number of online properties through a deal, in a move to aggressively ‘insulate’ its market segment from future competitor penetration – a somewhat questionable move, but still significant in its scope. PhytoSphere, MJNA‘s subsidiary processing raw product and providing it with oils and extracts, will also be launching its production on the open market, no longer exclusively supplying MJNA, starting May 2013. PhytoSphere is allegedly set to produce six times the amount of hemp oil it did last year.

The fact sheet update on Red Dice Holdings / Dixie Elixirs, who could easily be MJNA‘s most recognizable entity, is surprisingly sparse.

A large portion of the information in the press announcement in question is yet to take place. Investors were not exactly ecstatic about the release and MJNA‘s stock price even dipped a bit over the following sessions. While a press release as detailed as this is an interesting read, hard information would always be a lot more valuable to traders now eagerly anticipating MJNA‘s next quarterly report but this will take some time to arrive as the quarter ended just ten days ago.

Until then, at the very least, MJNA looks like it can remain steady around $0.25 per share, currently just shy of one percent up at $0.25 per share in early trading.