MEDL Mobile Holdings, Inc. (OTC:MEDL) Promises Upward Move on Successful Apps
Monetization is a buzz word of the internet industry, yet an extremely risky bet. But trying to gain the attention of overly-entertained internet users is not a stop for the stock of MEDL Mobile Holdings, Inc. (OTC:MEDL). The stock went up 50% yesterday to 42 cents, and the company keeps advertising itself as a pioneer in monetizing- an industry that has quickly become crowded. 
MEDL features a rich and widely visited application store, offering anything from idle games to lifehacks. To spread its existing apps and produce more via its app incubator platform, the company must rely on the following financial reserves: 
- $994,034 cash
- $1.7 million assets, of which $123,000 intangible
- $700,040 net loss
- $18.28 million market cap
- $824,294 current liabilities
MEDL is not currently in promotion, but in September was briefly mentioned in a short campaign, citing the active mobile app market as an asset, which could bring up MEDL to $1.45. This is near the starting price of MEDL when it started trading under its new name in 2011. The stock fell gradually to 10-cent lows and is currently up on valley buying, aided by press releases promising future business. Before its latest incarnation as an app company, MEDL operated an online resume business as Resume in Minutes, Inc.
The app market has indeed been successful for MEDL, but we are yet to see if they will make the company profitable, given the amazing competition in this market. Hits are a key to success, and MEDL can boast for one of the more resilient memes in the world of apps, “The Honey Badger Don’t Care”, taken from a viral YouTube video. Currently, the company creates and distributes apps for the Apple and Android platforms.
Another plus for MEDL is the creation of apps targeted at corporate clients who want to connect their business with smartphone owners. Among the clients are Kaiser Permanente and Taco Bell. Another source of significant apps are those targeted at celebrities, allowing them to interact with fans.
Red Chip Companies, Inc. agreed to promote MEDL in exchange for a mobile app to popularize its services and additional payment in cash and stock. Time will tell if MEDL will keep up the climb without the aid of a pump. Other Red Chip picks have not been so fortunate, such as Drinks Americas Holdings, Ltd. (OTC:DKAM). The ticker went briefly up on the October mailing, to 50 cents, but in later months depressed to 4 cents.
While MEDL sound like a wise bet in a winning industry, keep in mind that apps come in the millions and compete for limited attention, so estimate if you can afford a turn in the current upward trend.
