Premier Brands, Inc. f/k/a Tracksoft Systems Inc (OTCMKTS:BRND) Rises Despite Red Flags

Despite a number of red flags around Premier Brands, Inc. f/k/a Tracksoft Systems Inc (OTCMKTS:BRND), it had another mind-boggling session yesterday.

BRND closed up staggering 96.52% at $0.0226 per share. The volume, while the lowest since the unusual activity started, was still above the supposed number of outstanding shares (OS). It reached approximately 56.9 million shares.

This performance pushed BRND a bit down in the most active list. The most active pump job yesterday was once again Xumanii, Inc. (OTCMKTS:XUII), followed closely by Arch Therapeutics, Inc. (OTCBB:ARTH).

As I mentioned in my previous article, BRND was supposed to file its quarterly report. The report wasn’t filed on time and now BRND has been relegated to the OTC Pink Limited Information tier.

The surprising part is that there wasn’t any news or any filing, but the price still surged. This can be explained to some extent by the involvement of hall of famer Dennis Rodman. BRND announced Rodman’s Bad Boy Vodka was supposed to launch on July 27 in California.

In theory this could be big, but betting heavy on it with limited information can a be shortcut to losing a lot of money. While there have been some recent success stories with celebrity endorsed spirits, there have been a lot more flops.

Instead of announcing free webinars, Jorge Olson, CEO and President of BRND, may want to take a more responsible position towards the shareholders and shed some light on the share structure of the company, or at least make some comment about the current state of affairs.