Rapid Fire Marketing, Inc. (OTCMKTS:RFMK) Prepares for a New Steep Climb

Rapid Fire Marketing, Inc. (OTCMKTS:RFMK) managed to exploit extremely well its tentative climbing tendency, and made an upward leap on Friday. RFMK expanded its position to $0.0064, after adding more than 64%, on dollar volumes of $1.85 million. While the volumes are far from a record, the buying proved robust, and drove the ticker immediately higher.

To recall, RFMK built its appeal on promises of quickly manufacturing and delivering an e-cig modified to be used for the delivery of medical cannabis. This business model enjoys special attention among pot stocks, as it means a more serious and clear plan, as well as probably realistic expectations for upcoming sales.

RFMK also put another step toward a better image by updating its reports in accordance with SEC regulations, and moving out of the pink sheet tier. The news created at least in part the whole positive momentum, and the new week may add further optimism, given how well RFMK survived the end of last period.

But the biggest appeal of RFMK is the still low price, and the opportunity for an even more noticeable run-up, as the ticker did around a month ago, in the strongest days of the sector back in February. So far, even the downward pressures have been limited, as RFMK is steady in its new range, and could hardly imagine stepping back to triple-zero positions. Also, for now RFMK is outside the attention of paid promoters, which means that it is missing out on a boost which could easily take it to a much higher price range- but is also not exposed to disproportionate attention.

For RFMK, as the CEO Tom Allinder admited, the biggest challenge is to secure stable income, as its financial filings show significant gaps:

• $1,812 cash

• $362 thousand total assets

• $181 thousand total liabilities

• $3,242 revenues

• $90 thousand net loss

When it comes to electronic cigarettes, there are even more solid choices among pot stocks. Perhaps the leading name is mCig, Inc. (OTCMKTS:MCIG). The price is now backtracking toward $0.79, at the peak of a long and rather smooth upward trend.

Vape Holdings, Inc. (OTCMKTS:VAPE) has shaken off the initial shock, and is working toward another conquering of the $30 level achieved after the reverse-split. VaporBrands Int’l Inc. (OTCMKTS:VAPR) is a shakier proposition, currently hovering sideways around $0.28.

RFMK is attractive for its concentrated activity in the past days, but it is still best to be aware that double-zero stocks pose an inherent risk for bigger volatility. Avoid over-investing, unless you can also afford the short-term or longer-term setbacks.