Rapid Fire Marketing, Inc. (OTCMKTS:RFMK): Tired of Growing
It’s sad when a beautiful upward run breaks, but in the case of Rapid Fire Marketing, Inc. (OTCMKTS:RFMK), such a development was almost inevitable. The ticker is still not strong enough to hold above the penny levels, and on Tuesday the price sank by more than 27%, at $0.008- still within sight of the penny prices. The shedding of 500 million shares has happened before on days of realizing profits or other mass exits. Dollar volumes reached $4.64 million. 
Now, RFMK will have to match the stock price to its renewed and more respectable position as a fully reporting company, outside the opaque practices of pink sheet companies. And if the ticker is to preserve at least part of the gains from the past week, a new PR or another boost would be a saving event. 
RFMK will now have to line up with other producers of e-cigs or vaporizers, as this has turned out to be one of the impressive business models for MMJ companies, often leading to great success for separate stocks. But even in this industry, the qualities of companies differ, and often the best stock results belong to rather unstable entities.
RFMK is still unstable, at least when it comes to the financial results:
- $1,812 cash
- $362 thousand total assets
- $181 thousand total liabilities
- $3,242 revenues
- $90 thousand net loss
The situation gets worse, knowing that RFMK is in fact not quite ready with its vaporizer, where other companies are already achieving sales of similar products. And in any case, even if ready, RFMK would be competing in an already crowded market, which caught the earliest whiffs of the legal marijuana opportunities. Instead, the prototype of RFMK is mostly used to publicity effect.
RFMK is still quite far from the success of mCig, Inc. (OTCMKTS:MCIG), which has both a better publicity outreach, and a more solid business model. On Wednesday, MCIG managed to stem the losses and gained a bit, stopping at $0.71.
Unfortunately, Vape Holdings, Inc. (OTCMKTS:VAPE) is drifting away from the $30, a price that seemed right within sight and quite easy to vault. Still, VAPE has kept most of its value after the split, and trading volumes are improving.
The best side of RFMK is the relatively robust trade, which allows for investors to adjust their timing to the fluctuations that are inherent to such an underpriced stock. Currently, RFMK is seeing some trading inspired by technical analysis, which may run against the more optimistic investors who are waiting out for the true climb to resume.
In the past weeks, many sub-penny marijuana stocks moved and held onto a better price range, but there is little guarantee that this development will continue. The Marijuana index is flagging, away from the enthusiasm and novelty of legal cannabis that caught the markets at the beginning of the year. While there are still enough daily stars, the chances of almost foolproof gains with MMJ stocks are gone, so do not rely too much on the February wonder-trading repeating, for RFMK or other stocks.
