The Expensive Pump on Creative Edge Nutrition Inc (PINK:FITX) is Over

The emails stopped, the commotion is gone and the dust has settled. The results are now in and we’re here to tell you what the pump on Creative Edge Nutrition Inc (PINK:FITX) caused.

Well, we’re pretty certain that quite a lot of people made a healthy profit out of the hype that was created by a number of well-paid newsletters. Whether the winners were regular investors, experienced players, or simply people who owned quite a lot of FITX shares at the beginning, we can’t be sure. We’re quite certain, however, that the entities who paid mind-boggling amounts of money for the awareness campaign have gotten their investment back and have made something extra out of it. Why would we say that? Well, if you were to pay $150 thousand for a few emails you will be sure to make the best of them, wouldn’t you?

In any case, all the commotion did affect affect the performance of the stock immensely and on the first day of the promo, March 25, FITX jumped by a whopping 191%. That is a massive gain by any standards, but it wasn’t only the emails that caused it. Just minutes before the opening bell on that faithful day, FITX came up with a press release in which they explained that they are entering the medical marijuana business with a new product – a hemp-based protein powder.

We read the announcement, we were expecting quite a commotion and FITX delivered. We’re pretty sure that the people who had some cheap shares before the excitement grew were quite happy by the end of the day. The smiles were soon wiped out, however, and what followed is widely referred to, among investors, as “a failure of epic proportions”.

March 26 saw FITX lose 45% of their value. Investors who fell for the marijuana-fueled hype probably cursed a lot, and while a glimmer of hope appeared on March 27, FITX couldn’t manage to hold on to it and they did what they do best – they fell by a further 20% yesterday.

A lot of people did lose money during the whole proceedings and that could have been avoided had they made their research properly. We all know about the risks of a penny stock and we know that promoted small cap companies are even more hazardous. When, however, you have a ticker that has gone through as many pumps as FITX, you know that things are not going to end well.

And a quick look into our database reveals that this is the third time that FITX are featured in a paid promotion for the last couple of months and every single one of the pumps has ended in exactly the same way – disastrously. That said, FITX are not the only ones who struggle once the commotion is over. Some of Stock Mister’s (the pumper who received the highest compensation for the FITX promotion) picks are quite illustrative of the pattern. We have included the charts of Enhance Skin Products Inc (PINK:EHSK) and Dethrone Royalty Hol (OTC:DRHC) to show you exactly what we mean.

But let’s leave the promotions aside for a moment and think about FITX. What will happen to them from now on? Well, if their promotional history is to be believed, they will continue to drop, slowly but surely, until the next round of paid pumps start when they will have a short peak only to fall down like a rock once again.

They can do something different for a change, though. This will involve the management team rolling up their sleeves and making sure that all the massive losses from years gone by are minimized. Once they have done that, they can focus on their exciting new hemp product – getting it ready for the market and selling it at a profit. If they do it, there’s only one direction for FITX – up. If they don’t, however, we will be forced to cover another round of artificial newsletter hype very soon.