The Newsletters Get Involved In The Pump For Media Analytics Corp (OTCBB:MEDA)

As we mentioned already, Media Analytics Corp (OTCBB:MEDA) underwent something of an overhaul over the last couple of months. The name was changed back in June and at the beginning of September a new ticker symbol was assigned. Almost immediately, someone decided that a pump campaign is in order. That someone is probably the people standing behind an entity called New Level Media, but whoever they are (there isn’t a whole lot of information about the enterprise available on the internet), they splashed out quite a lot of cash on the awareness campaign (the budget is a whopping $3.8 million).

They also made an interesting choice on who’s going to start with the pump and instead of calling some of the established promoters, they decided to employ newcomers, Stock Report Baron (SRB), who have made a decent job of presenting us with a colorful landing page full of expressions like “a social media juggernaut” that, you would agree, are stretching the boundaries of optimism.

Having in mind that MEDA is SRB’s debut in the promotional world, the performance during the first three days of trading has been respectable. On Tuesday, the ticker opened at $1.25 and finished the day at $1.37. During Wednesday’s session, MEDA put on an even more solid performance continuing its ascend all the way to $1.50. We mustn’t forget, however, that SRB is a new outfit, which means that the exposure of their overly optimistic projections is somewhat limited. Probably that’s why yesterday’s trading volume was relatively low and the price movement – negligible.

We, however, knew that with so much money to spend, SRB won’t be the only ones touting the ticker and, sure enough, a couple of hours after yesterday’s closing bell, the emails started flying in. A total of twenty alerts have been received so far and the promoters include Liquid Tycoon, We Pick Penny Stocks, Super Hot Penny Stocks, Rising Penny Stocks as well as a few others. The biggest and most influential outfit to jump in on the bandwagon, however, is Stock Mister. Predictably, they have also received the biggest compensation for their efforts ($100 thousand) and, just like SRB’s landing page, their email is full of far-fetched predictions of MEDA taking over the social media industry by storm.

Time will tell if the promoters have so many reasons to get excited, but right now, the thing that you should be worried about the most is the fact that the pump is picking up steam. The alerts through the emails will probably draw some more attention, but does that mean that the ticker will continue to move up?

Looking at Stock Mister’s previous picks, we’re not so sure. Prior to jumping in on MEDA, they tried to give Axxess Pharma Inc (OTCMKTS:AXXE) a boost, but instead of inflating the price, they just accelerated the fall. It’s not like AXXE is their first flop either. Last week, they were waving their arms about Nouveau Holdings Ltd (OTCMKTS:NHLI), but that one fell to pieces as well and the same thing can be said about mLight Tech, Inc. (OTCMKTS:MLGT) – Stock Mister’s pick from September 4.

The supplementary charts are, we reckon, a good enough reason to proceed with caution and the fact that the budget for this particular campaign is so colossal means that the dangers are multiplied. MEDA‘s management team don’t appear to be helping to reduce the risks and have decided instead to issue a press release today informing us about their new headquarters. That wouldn’t have been so bad if the office was actually new, however, a few minutes of research reveals that the Hong Kong address has been listed on the company’s SEC filings for months now which means that every single trader who had interest in investing money in the ticker has had the chance to see it.

Does this suggest that today’s PR is nothing more than an attempt to draw some more attention to MEDA? We’ll let you decide.