Tocca Life Holdings Inc. (OTCMKTS:TLIF) Is Already Falling

Tocca Life Holdings Inc. (OTCMKTS:TLIF)’s run up the charts was tragically short-lived. The ticker dropped 16.67% on heavy volume yesterday, in spite of publishing an optimistic piece of PR.

The news that TLIF is to be featured on CNBC and Bloomberg TV next week failed to impress investors. And, in all honesty, how could it not fail? Exposure does nothing to change the fact that TLIF appears to be just another mediocre OTC Markets pinksheets company.

Frankly, it is something of a miracle that TLIF managed to even lift off in the first place, after spending so many months in limbo. The fact that the ticker is starting to lose altitude should be no surprise to anyone who’s taken the time to look at it, because even a cursory glance at its latest financial report paints a pretty grizzly picture:

• Cash – $9385
• Other assets – $110 thousand
• Current liabilities – $219 thousand
• Quarterly net loss – $19 thousand

Digging deeper provides another bunch of red flags. The fact that the company has been printing hundreds of millions of shares and then performing reverse splits to bring the OS down to manageable levels on a regular basis speaks volumes in and of itself.

So let’s recap. TLIF is a Pinksheets company that managed to trade some shares and is expected to trade some more next week, when it gets some exposure, but what do investors get by buying its shares? It has no achievements to date, no obvious commercial potential and has the nasty tendency to drown investor value in dilution, then perform devastating reverse splits.

Investors should think long and hard whether or not the potential rewards of investing in this company are worth the risks its current state and the way it does business represent.