True Drinks, Inc. (OTCMKTS:TRUU) Manages To Close The Week Green

[[tagnumber 0]][[tagnumber 1]]November was a tough month for the stock of True Drinks, Inc. (OTCMKTS:TRUU) after the company filed its report for the third quarter of the year and began to slide down the charts due to investor disappointment.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]][[tagnumber 6]]TRUU [[tagnumber 7]]isn’t your typical OTC company as it records significant revenues and usually has some impressive numbers to show off in its balance sheet. Here are the ones of prime interest for Q3, just so we can examine what put investors off.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 11]] [[tagnumber 12]]cash: $57,943[[tagnumber 13]] [[tagnumber 12]]current assets: $2.84 million[[tagnumber 13]] [[tagnumber 12]]total assets: $7.71 million[[tagnumber 13]] [[tagnumber 12]]current liabilities: $7 million[[tagnumber 13]] [[tagnumber 12]]quarterly revenues: $1 million[[tagnumber 13]] [[tagnumber 12]]operating loss: $2.11 million[[tagnumber 13]] [[tagnumber 12]]quarterly net loss: $1.66 million[[tagnumber 13]] [[tagnumber 26]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]On the upside, we can see that the quarterly revenues have doubled compared to the same period last year, while the operating loss has remained almost the same. What must have upset investors, however, is the fact that while [[tagnumber 6]]TRUU [[tagnumber 7]]recorded $3.13 million in cash at the end of 2013, the company has almost nothing to show in that field just 9 months later, while in the same time the liabilities have increased by more than $1.5 million.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]Still, as we wrote in our previous article, the company’s CEO is trying to bring back the trust in [[tagnumber 6]]TRUU’s [[tagnumber 7]]future and issued an update to the shareholders before the Friday session opening bell. With it, he informed the public that the company has recorded $1 million in revenues in November and while the [[tagnumber 6]]Walmart [[tagnumber 7]]sales of [[tagnumber 6]]TRUU’s [[tagnumber 7]]products are steadily growing the business is expanding into new markets through Direct Store Distributor partners.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]Furthermore, the cash reserves should be strengthened by now as the company issued secured promissory notes in September and October for approximately $2 million. This, however, will be reflected in the balance sheet in [[tagnumber 6]]TRUU’s [[tagnumber 7]]next financial report which isn’t going to come soon.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]Finally, it seems that the update to the shareholders has done its job, as [[tagnumber 6]]TRUU [[tagnumber 7]]closed Friday’s session 20.69% up at $0.175. The total amount of shares that were traded during the session, however, was far less from that of the previous day and the 581 thousand that changed their owners generated a mere $101 thousand in daily dollar volume.[[tagnumber 2]] [[tagnumber 0]] [[tagnumber 2]] [[tagnumber 0]]So far, [[tagnumber 6]]TRUU [[tagnumber 7]]is in the green since today’s market open, however, that doesn’t mean things can’t change. In any case, be always sure to do your due diligence and weigh out the risks before putting any money on the line.[[tagnumber 2]]