Why Can’t Hangover Joe’s Holding Corp. (OTCMKTS:HJOE) Halt Its Slide?

Hangover Joe’s Holding Corp. (OTCMKTS:HJOE) lost another 13.64% of its market value on heavy volume yesterday, taking yet another step on the steep road to triple zero land.

Truth be told, this turn of events shouldn’t be surprising to anyone who has even tried to do due diligence on HJOE, because once all the hype is gone, HJOE literally has nothing going for it.

The only times company has managed to spike recently is when it has successfully incited investors into buying via boastful social media posts. As the charts indicate, this hasn’t really been working out for HJOE lately.

And if an investor tries to dig deeper, he literally can’t. Because, in spite of the fact that the company is considered a SEC filer, its latest financial report covers the three months ended September 2014.

So there’s really no reliable way to check what is going on with the company – at all. It just keeps on boasting on Twitter and Facebook, while at the same time a bunch of people are trying to sell their shares and the price keeps plummeting.

Truth be told, at this point it is difficult to tell if it’s HJOE‘s descent is caused by desperate investors trying to cut their losses and run, or something more nefarious. The bottom line is that this is an extremely risky investment. Of course, that does not mean that there is no money to be made from trading HJOE – the ticker is still volatile, and while it is on a decline now, there’s no real telling when the next burst of social media hype will make it jump again.

With all of that having been said – let the buyer be ware.